LONG-TERM BRAND MARKETING
Your customers are more sophisticated, more knowledgeable and more demanding than ever before. They're busy, overworked and short on time. Reaching and influencing customers is becoming an increasingly tough nut to crack.
What's an advertiser to do?
You need to sell your product or service but your customers are unresponsive to your
attempts to reach them. You pepper them with flyers, newspapers ads and direct mail
but your costs go up and response remains flat. The solution is to take a long-term,
high-impact approach. You need to apply your marketing budget towards becoming your customer's best friend, a household name, someone they would happily refer you to friends and colleagues.
Long-term brand marketing
Long-term brand marketing is one of the best ways to reach and influence today's time challenged customer. The principle is simple but proven over the years to be very
effective: the more your customers are exposed to your brand, the more comfortable and familiar they feel about doing business with you. Each impression you make helps to melt away their resistance, bit by bit. It's this sense of comfort and trustworthiness achieved over time that will get your customers to choose you over your competitors.
How do I know long-term brand marketing will work for me?
Big Business spends billions every year, year after year, on long-term brand
marketing and you know that they wouldn't spend it unless it worked. Now with powerful coop advertising products like ImpactGuidesTM, your business can enjoy the same incredible benefits for only a fraction of the cost. By combining your advertising dollar with like-minded businesses you can reduce your monthly participation to pennies per month while improving the long-term visibility of your brand and message.